This article explains how to set up your swag store — the collection of products members can shop with their leftover swag-eligible reward balance.
What is a swag store?
The swag store is where your organization's published product collections are shown to members. When a member has leftover swag-eligible balance from a reward, they spend it in the store on the products you've added. You control exactly what appears there by publishing (or unpublishing) collections.
What counts as "setting up" a swag store?
Setting up your swag store means building product collections and adding products to them. There's no separate store object to configure — the store is simply the set of collections you've published. You need admin access to create or publish collections.
How do I create a new collection?
Use the new-collection wizard, which walks you through three steps:
Enter the collection's details (such as its name).
Add a logo for the collection.
Add products to the collection.
Once you've completed all three steps, your collection is created and ready to publish.
Where do the products in a collection come from?
You can add products to a collection from two sources:
On-demand designs you've created in the On Demand catalog — these are automatically added to your org's default swag collection when you save them.
Catalog products you select and add directly to any collection.
You can mix both sources in the same collection.
How do I make a collection visible to members?
Every collection has a publish toggle, and that toggle owns store membership — a collection only appears in the member-facing swag store while it's published. Turn the toggle on for any collection you want members to see, and off to remove it from the store without deleting it. Success looks like this: once published, the collection's products show up in the store for members with swag-eligible balance to redeem.
Can I customize how the store looks?
Yes. From your swag store settings, you can apply a storefront theme to match your brand — choose a template (Classic or Boutique), set your colors and fonts, add a hero image, and configure an announcement bar. See "Customizing your storefront theme" for the full walkthrough.
What if I don't set up any collections?
If no collections are published, members with swag-eligible balance won't have anywhere to spend it. Set up at least one collection with products and publish it so members can redeem their balance.